Animation -
Greek Ministry of Health
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Client: Greek Ministry of Health - Alcohol Awareness
Role: Art Director Storyboard Illustration,
The Greek government asked us to create an animation tackling alcohol awareness for their website, a longstanding issue they'd been working to address.
The challenge was engaging a broad audience with a complex message covering units, health impacts and social issues, without tipping into dry or authoritarian territory. Characters became our tool for this, using humour through subtle side-eyes, head tilts and raging red faces to keep things light. Close collaboration with the client, especially around Greek-language timing, helped land a fun animation for a serious topic.
