Client: Ginger Research

Role: Art Director, Designer, Project Manager

Ginger Research works with organisations driven by purpose rather than profit, helping them get a clearer picture of the people they exist to serve. Their approach is simple: better insight leads to better decisions, and better decisions mean more impact where it counts.

Objective: A brand new start up, with decades of experience within, the team at Ginger Research were excited to define their brand visually.

The identity was to span web and digital channels. The team needed a suite of assets as considered and credible as the work they do. They were up against the big hitters in the research industry and wanted to stand out with confidence.

Process: We worked closely with Ginger Research to really understand who they were through helping them define the brief. They already had a strong sense of who they were and how they wanted to come across which meant we were able to collate research and initial concepts with clear direction.

Once the brand was agreed, the UI was designed in Figma to handover to the developer.

Result: A clean, bold, confident visual identity which evokes warmth, bravery and celebrates a more human side to research. A brand truly aligned with its look and feel.

A thrilled client!

Ginger Research