Back To School - PoS - Sainsbury’s

Client: Sainsbury’s

Role: Art Director, Designer

Objective: The annual back to school campaign was a big calendar event in retail, requiring standout from competitors through price and quality.
From initial concept and design, sourcing, casting, headline copy and art directing, I was at the centre of bringing this campaign to life. Working closely with brand managers and alongside AMV who were managing press and tv campaigns, I wanted to create a campaign which was fun, nostalgic and warm, whilst also clearly promoting quality assurance and price.