Client: Lancashire Football Association

Role: Designer

Create a membership identity for Lancashire FA to a short turnaround, and supply a suite of simple assets the organisation can use across all relevant channels, with a focus on web, social and presentations.

Objective: ROSE is Lancashire FA's membership toolbox, built to solve laborious admin frustrations amongst Lancashire’s clubs. The programme allows them to concentrate on the more rewarding side of football and club organisation.

I designed the membership identity, treating the county's red rose sensitively and with full consideration of how much it means to the people of Lancashire. Working directly with CEO Simon Gerrard from first concepts through to final delivery, it was a real pleasure to produce this work with such a passionate and enthusiastic client.

Result: Three concepts, modern, traditional and logotype led. The traditional route was chosen at pace with only minor amends. Its swooping line reflects the trajectory of a kicked ball, then inverts to flow through the letter E as pitch lines.

Developed for social, web and presentation deck templates, I provided a range of assets and a simple set of brand guidelines for staff and suppliers.

Lancashire FA