Social & eMail - Stripe & Stare
Client: Stripe & Stare
Role: Designer/Copywriter
Objective: (Pitch Concept) Re-designing both eNewsletter and Instagram posts.
Stripe & Stare are a sustainable underwear business with a down-to-earth attitude. They are a warm brand who are on a mission to rid the world of uncomfortable underwear! Or at least offer the world an alternative without sacrificing style.
I focused on creating cohesion and clarity in the way the information was communicated. Reviewing the existing pieces, there were inconsistencies in photography style, messaging hierarchy, tone of voice, and the brand needed to be established as something distinct and recognisable (re-branding would be a bigger, separate project). I wanted to create joined up, targeted campaigns and a sense that the product was high quality and super comfortable, so ultimately, made the customer feel good too.
Running over the jubilee weekend, these Instagram posts would play out royal expressions and themes using product in red white and blue to promote Stripe & Stare’s underwear. Using witty copy and illustrated images, the intention is to show a personable, friendly brand who are not afraid of some fun.
Alternatively, for more product focused, feel-good direction, this Instagram post celebrates women and encourages all women to consider themselves queens, therefore deserving of the best underwear.
Using the brands much loved days-of-the-week knickers, this would be a vibrant 3 page post promoting the multipack.
eNewsletter
Defining the information into clear sections, using complementary themed colours and limiting the copy and length of the piece really helps engagement. The inclusion of CTAs throughout drives users to the website where stories can be elaborated on in a more suitable manner (also offering the opportunity to cross-sell other products). A good mix of product and offers with a nod to a feel good/do good calendar win event to drive up subscriptions.
