Client: Think Beyond

Role: Art Director, Designer, Project Manager

A competitive tender to lead a full brand revitalisation for Think Beyond, a B Corp London and New York consultancy specialising in social impact and sustainability within sport and entertainment.

Objective: Beyond a badge-style logo, the brand had no visual identity, resulting in inconsistent communications, weakened credibility and limited visual impact. As a forward-thinking, global BCorp consultancy, they needed a brand that reflected this status, with buy-in across a leadership group of directors, partners and stakeholders holding differing views on the company's identity.

Process: We ran workshops, deep-dive surveys, interviews and feedback analysis to define who they were, who they wanted to be, and how to get there.

Result: A complete brand build uniting their culture, impact and outlook, translating a range of stakeholder views into a single, cohesive brand that reflects their professional, cutting-edge culture and voice.

Think Beyond