Red Nose Day - PoS - Sainsbury’s

Client: Sainsbury’s

Objective: Working in partnership with Comic Relief to raise funds through the national Red Nose Day campaign.

Sainsbury’s is one of the charity’s biggest fundraising partners, raising millions of pounds with each campaign.
This is done through a variety of channels, in-store being one of the most significant.

I worked with the Comic Relief team to translate their campaign to work with impact and humour throughout the Sainsbury’s estate. From planning the art direction; working with the printers for bespoke cutter guides and store mock ups; to ensuring the campaign was consistent by writing campaign guidelines for suppliers.

Role: Art Director, Designer